Hey Eli, could you give a hypothetical example of this “Pivot strategies to the mid-funnel”? I usually consider case studies or alternative pages/articles MOFU content (among other things). But in my mind, SEO content is still a TOFU strategy and then once a potential users signs up for a free trial, subscribes, etc., you serve them MOFU content to bring them down the funnel. Are you considering branded searched mid-funnel b/c the user already did the research to find out what options are out there to solve their problem? And now they’re investigating further? But can we technically consider them MOFU then? Hope my questions make sense! Thanks.
Hey Eli, I keep coming back to your short section on brand citations and thinking more about it. Would love to hear if you have any expanded thoughts on it?
Hey Eli, could you give a hypothetical example of this “Pivot strategies to the mid-funnel”? I usually consider case studies or alternative pages/articles MOFU content (among other things). But in my mind, SEO content is still a TOFU strategy and then once a potential users signs up for a free trial, subscribes, etc., you serve them MOFU content to bring them down the funnel. Are you considering branded searched mid-funnel b/c the user already did the research to find out what options are out there to solve their problem? And now they’re investigating further? But can we technically consider them MOFU then? Hope my questions make sense! Thanks.
Hey Eli, I keep coming back to your short section on brand citations and thinking more about it. Would love to hear if you have any expanded thoughts on it?